How important is data quality to businesses that rely on heavy direct mail campaigns? Very important in fact, American businesses count losses up to 600 billion dollars per year, due to poor data quality. This may be the result of inaccurate information, typographical errors, or outdated resident addresses.
Data quality is the starting point for most marketing projects. You can’t achieve successful results with inadequate, incomplete, or incorrect data. Data quality tools that validate contact names, addresses, telephone numbers and email addresses help enhance the quality of your data for direct mail, target marketing, and data-driven initiatives.
Understanding the key data quality dimensions is the first step to data quality improvement. Being able to segregate data flaws by dimension or classification, allows analysts and developers to apply improvement techniques using data quality tools to improve both the information, and the processes that create and manipulate that information.
Organizations rely on data quality tools to ensure contact records are complete and accurate and prevent fraud and waste associated with bad contact data. Data quality tools can function in real-time on the front-end of the data collection process, acting like a data quality firewall, to prevent incomplete or inaccurate data from entering the database in the first place via web forms and call center order entry. Additionally, data quality tools can perform ongoing maintenance on the back-end by correcting and updating records in batch.
Data makes up the world and without secure data, there would be little money to be made on the Internet or with any business that offers an Internet based service. Internet business creates files and files need a home that can not be broken into, will not be stolen or lost and are always there when the business needs them to be. These are the secrets of online data backup service.
Online data backup service is really a hard drive or server. In all reality, many people believe that the online of online data backup service means the files they entrust with the data company will be floating somewhere in cyberspace, but this is not the case. While the files will have to travel through cyberspace in order to reach the data storage company, there are methods of protecting those files to prevent their theft and subsequent usage by persons other than the company.
The files passed through the Internet connection to the server or hard drive of the data storage company are encrypted. Encryption is a security feature that takes the information housed on the files and turns them into unreadable text. This encryption is so advanced that even if a person were to reach in and pick a file out of the air, the file would not contain any information about the company. The highest levels of encryption are utilized and in turn the literal words are encoded to the point that even a computer system would have trouble breaking the code.
Yet another secret of the online data backup service is the actual storing of the files. A business may think, why am I paying a service provider to keep my files on a hard drive when that is the exact place the files are housed right now? Well, the servers or hard drives used by data storage companies are better for two reasons. First, the hard drives are not located within the same facility as the business. If there were to be a disaster of some sort, the files who remain safe and sound right where they are on the data storage companies file system. Secondly, a data storage company will often use more than one server or hard drive to house the files. This means double backup (triple if you count the copy the company is using!)
Online data storage offers one last secret to the business and that is extensive portability. How many flash drives would it take to run your business from Japan, right now? If your home office is not in Japan, you can figure a lot of hard drives. And, once you reached your destination, how would be present an effective business model if all of your files are not easily accessed? An online data storage company allows your business to be there, on the spot, no matter the location and the user does not need to take out a collection of flash drives to do it.
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