Research conducted by IQR collects and updates primary & secondary information via phone, email and the internet. Complemented by aggregation and normalization across other content, circulation and third-party databases, IQR builds a comprehensive reference platform for researching identified verticals.
For thousands of years, people have conducted market research. I don’t mean with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening is so crucial to the success of your company’s marketing, that to deny it is to invite failure. Follow along as I show you how to use marketing research to funnel knowledge into your marketing programs.
For years market research companies have assembled groups of participants into survey pools or survey panels, groups of people willing to provide an opinion on a range of subjects. Often incentives of nominal value were offered as a 'thank you' for the participant's time; however the explosion of 'paid for taking surveys' websites has spawned a new profession - the professional survey participant (PSP).
For companies that are relying on market research generated by panels of PSP's the question they must ask is how flawed is the data that they are relying on? Does the average PSP represent a cross section of society or a niche? What social group do they really belong to and is it smart for a company to base research on groups of people that are willing to comment part time, and sometimes, full time, on anything and everything?
Apart from research purposes, data logging is also used in large scale domestic as well as generic data recording and analysis purposes, such as weather broadcasting, studying seismic activity, wireless and PC data recording, Supervisory Control & Data Acquisition (SCDA), manufacturing, power, water treatment, production purposes etc. Data recording is indeed one of the major aspects of quality and quantity control, which determines the ultimate success in a research or a production or manufacturing process.
DAQ systems are equipped with a host of electronic devices that help in recording data, storing them and analyzing the stored data over a period of time. The first step in data logging is recording the signals itself, which is done using transducers or electrodes, which are extremely sensitive to change in environment. These signals are then converted to a digital form, which can then be stored on a computer, and can be retrieved during the analysis phase.
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