Every customer and every prospect represent an opportunity to discover what your larger market wants and needs. But you have to be on your toes! In addition to selling your product, you need to be focused upon collecting data also. This will only happen if you understand and value what customer data can do for you.
Every time a prospect or client talks to you on the telephone or visits your web site, use the opportunity. Prompt customers or visitors to tell you more about their needs. Make certain you have a feedback form that is easy for them to use. It should also have an incentive attached so they will take the time to provide you with valuable information. That incentive might be a discount off a next purchase or an entry into a drawing for one of your products.
Most people who claim to be in sales or marketing don’t practice one of the fundamental skills of sales, using open questions. They typically ask questions of prospective customers that can be answered with a “yes”, “no” or grunt. Those are called closed questions because they close down your customer’s ability to elaborate with useful information.
If people aren’t talking to you, that’s the number one reason!
You can not imagine being able to organize the enormous amount of data and manipulate them as easily as you would be able to do without data collection tools. Then again, the task is not easily done unless you have selected the right kind of tool appropriate for the project. You need these data collection tools at all steps where you generate numerical data.
Customer Requirement Translation And Analysis Tool- Analysis of customer requirement is done to translate to an understandable and an unambiguous language. The translated and interpreted customer data converts into measurable functional requirements thus strengthening the operating team's capability to deliver products and services that customers will immediately identify and really relish.
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